Bachelor of Business Administration - BBA

 

Bachelor of Business Administration:

Bachelor of Business Administration is also known as BBA Hons in Asian countries and it is 4 year degree graduation program. Almost all universities of world offer this 4 year program after 12 year of education. BBA Hons. is branch of study related to business and finance of the growing world. There are a lot of courses offered by HEC in BBA program in Pakistan.

Top ranking universities of Pakistan like NUST, LUMS, UET, UMT and NUML offer specializations in BBA in final years. Following are some specializations offered by universities of Pakistan during BBA 4 years program.

1.     Marketing

2.     Accounting and Finance

3.     Human Resource Management

4.     Supply Chain

5.     Information Technology

6.     Entrepreneurship

Students have option to pick any one of the above specializations to complete their degree are proceed towards Masters in Business Administration (MBA). BBA is an interesting field of study as there is a lot of creative and field world in this program. Students of BBA invent new business ideas and start their new ventures by applying their studies. A student of commerce is able to start his new venture at a very calculated and low risk to make it successful. He studies all the legal documentation required to start a new business. A person who starts a new business with his limited capital is known as an Entrepreneur.

Courses in Bachelor of Business Administration:

Following are some common core courses in BBA 4 years degree program:

1.     Introduction to Business

2.     Business Mathematics

3.     Introduction to Management

4.     Introduction to Accounting

5.     Financial Accounting

6.     Cost Accounting

7.     Managerial Accounting

8.     Introduction to Marketing

9.     Strategic Marketing

10. Supply Chain

11. Microeconomics

12. Macroeconomics

13. Business Research Methodology

14. Social Media Marketing

15. Global Marketing

16. Brand Management

17. Retail Management

18. Business Policies and Strategy

19. Business Law

20. International Business

21. Human Resource Management

22.  (Optional Languages)

 

These are some non-functional coursers which are also taught during BBA degree. Some of them are Freshman English, Social Sciences, Islamiyat/ Ethics, Business Communication etc.

In Marketing, there are some core courses like social media marketing in which we study all material related of using social media application and trending social media platform. It also helps us to gain audience and promote our business content using medium of social media. Social Media Marketing is next level generation marketing tool which is most used ways of marketing for businesses. Through social media marketing we can easily promote our products and services in a limited package or budget and through online payment.

In Global Marketing, students use to study about the business conditions of the world. Global marketing is a field related to the stock market, global business, global issue and some case studies related to successful businesses of the world. American economy and Government is totally depends on the businessmen who contribute 70% in the GDP of the United States of America.

In Business Law, students learn about legal documentations and paper works needed to do business in every country. All articles and constitution related to Business is being taught in this degree Programs.

Accounting is one of the main fields of Bachelor of Business Administration which contributes in the banking sector. Accounting finance related jobs are usually in banking sector, finance ministry and government sector.

Marketing is the most vast and popular field of BBA. Marketing students get jobs in approximately every department of an organization. Marketing students are the most talented and creative students who know how to make products, how to innovate, how to produce, how to market and how to sell a product, Marketing students get jobs in the marketing department of organization whose job description is to marketing the product through any medium like social media, physical media, print media, banners, pamphlets, campaigns, events etc. Marketing students are able to design posts, videos, banners, articles and everything which a graphic designer can do.

There are some most used mediums of marketing:

1.     Print media

2.     Social Media

3.     News Media Promotions,

4.     Banners

5.     Flyers

Supply chain:

Supply chain is a group of individuals and companies who create a product and supply it to the consumer. This chain starts from the people who makes the raw material of a product and ends on the sales who sales the final product to the customers. Successful companies try to improve their supply chain in order to reduce their cost and get more profit.

Flexible chain model:

A flexible model is the one in which companies and manufacturers are seasonal means the companies start the production of their product when it is in demand and they are ready for any type of demand to produce their product and also to shut down immediately when it is out of demand. These companies are also good at predicting the requirement of quantity of raw material.