Digital Marketing Specialization - Coursera

 

Digital Marketing

Take digital marketing courses online to learn valuable digital marketing strategies through professional online programs from Wharton, Curtin and other high schools. 

Learn about digital marketing, reputation management, online marketing tools, and more to improve your career as a digital marketer.

What is digital marketing?

Digital marketing (Internet marketing) refers to the advertising that comes through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it refers to all kinds of online marketing efforts. Marketing has always been about communicating with the audience at the right time and place. In the world we live in today, it means you need to meet them when they are already online.

Types of Digital Marketing Campaigns

Search Engine Marketing (SEM) commonly used with Google AdWords and Bing Ads. Search engine marketers drive traffic to predictive pages dedicated to effective copy copying for the purpose of completing the action. Google AdWords (Google Ads) and Google Analytics are the most common tools marketers can use for both search and display advertising. This type of marketing is also known as PPC which means pay per click.

Social Media Marketing is one of the major branches of digital marketing with a focus on social media platforms such as Facebook, Twitter, Instagram, LinkedIn and more. It is a platform that provides direct, fast and comprehensive communication between a product and its customers.

Email marketing is another form of digital marketing, but this is more straightforward than the other forms we have mentioned earlier. Email has been around for years and still, people check their emails at least a few times a day. It is the most direct way to reach your customers and with the right technology and data analysis skills, we can even analyze all types of customer engagement after email delivery.

Content Marketing involves the creation and promotion of information not directly related to the promotion of a product, but its purpose is to arouse interest in its products and services and in related industries. Having a strong content strategy linked to more online marketing channels and the overall marketing plan can help increase your online product exposure.

Affiliate Marketing is about working with third-party websites to help improve your product. If a website can return traffic to your site and that traffic takes the action you want, you pay a website commission. Integrated marketing is a great way to work with promoters to promote your product and raise awareness about your product.

SEO (Search Engine Optimization) is the process of content development, technology setup and overall access to your website so that your product website is at the top of search engine results. The goal is to attract your customers to your website when they search for related products or services. Internal marketing and effective blogging are a common strategy for this marketing channel.

Mobile Marketing Studies shows that people look at their cell phones 42% of the time when they are awake, not only that, cell phones are the most used cell phone in the world. Knowing the success of Mobile Marketing is a good goal every product should try to achieve.

Digital Marketing Training

Curtin University offers Marketing in a Digital World, a MicroMasters program that teaches you important concepts and practical skills to build a marketing career in the digital age. You will be involved in problem solving and analytical thinking, gaining expertise in: digital marketing marketing, digital product engagement, digital product reputation management, etc.

Online Courses and Programs

Digital Marketing is not just about advertising, it is about reaching the right customers, at the right time, with the right information. All three of the above methods can best be met if the marketing team has the knowledge and understanding of the market, data trends and previous marketing strategies.

There are many courses offered by edX in Digital Marketing. From a wide variety of subjects such as Digital Marketing Foundations, Communication Media, and E-Commerce offered by Penn's Wharton, to more specialized courses like Digital Strategy and Action by Babson. EdX also offers some Digital Branding and Engagement courses and Online Marketing Strategies by CurtisX, BUx and ColumbiaX. If you want a broader education, you may also want to consider a

digital marketing training camp

Jobs in Digital Marketing:

Digital Marketing executives have a number of options available to their clients, preferably to research-based work, where they analyze customer trends and behaviors and responses; they can go to a content creation team or work on developing a digital marketing strategy.

1. Digital Marketing Manager - Average Earnings (2015) $ 75,000

2. Digital Marketing Account Manager - Medium Annual Salary (2015) $ 45,000

3. Digital Marketing Analyst L1 - Median Annual Salary (2015) $ 35,000

4. Email Marketing Specialist - Average Earnings (2015) $ 52,000

5. Technical SEO Manager - Median Annual Salary (2015) $ 95,000

Take Digital Marketing 

Course Online

People spend twice as much time online as they used to do a few years ago. And although we have said it many times, the way people shop and shop has really changed, which means that offline marketing no longer works as it once did. To enhance your continuity, you can take one of our MicroMaster's Digital Marketing Markets by Curtin University. If that doesn't work for you, then Penn's Digital Marketing Professional Certificate Program can be a great way to start your digital marketing training and make your career stand out. Use this tutorial as a stepping stone for your Digital Marketing career. Ready to get started? Choose, sign up and start studying to get your digital marketing certificate today!